Brochure cover
Brochure spreads
Additional collateral
Navistar: International Advantage Loyalty Program
Navistar's International Truck brand relaunched its owner loyalty program in 2013. International Advantage new collateral and digital work conveys a sense of quality and confidence using extreme macro shots of various parts of their vehicles, particularly the iconic diamond badge and chrome grille. This look and feel reflects the brand's reputation as market leader, and as an American classic for over 100 years.